For years, lotions have proven to be the fastest-growing segment of the indoor tanning industry. With proper marketing and a full understanding of their benefits, salons can capture year-round profits with lotions and skincare offerings if they implement smart marketing methods. Time is a precious commodity, consumers are looking for a one-stop shop for all their skincare needs, you can capitalize on it.

This chapter highlights the importance of quality skincare and clears up misconceptions about the most common ingredients found in indoor tanning lotions. You also will find tips on merchandising and display, as well as a section on salon necessities needed to keep your facility ahead of its competition.

Remember, one of your best resources for specific product training is from the distributor or manufacturer of the products your tanning salon carries.