James Oliver of New York’s Beach Bum Tanning Salon recently held a “Free Lindsay” rally to support troubled starlet Lindsay Lohan. Lohan’s friends and fans were anticipated to be in attendance. Through his salons, Oliver’s kept the Lohan family bronzed for more than a decade.

The ceremony kicked-off Tuesday July 27, 2010, at noon at the 239 7th Avenue salon location, with a press conference and ribbon-tying ceremony. On display was a prominent homemade sign across the building saying, “We love you Lindsay! Come home soon.” Beach Bum held a similar rally in 2007 when another of their high-profile clients, Paris Hilton, did jail time after being sentenced for a DUI.

Lohan is one of Beach Bum’s most loyal clients, with her entire family regularly visiting the salons. The salon hopes its campaign will draw awareness to the harsh punishment inflicted on Lohan due to her celebrity status, and that she will be released from jail before her 90-day sentence reaches completion. Beach Bum has pointed out that Lohan was ordered to serve twice the time Paris Hilton was sentenced back in 2007 for a similar probation violation.

Lohan began her sentence on July 20, 2010, at a Hollywood facility after a trial that was filled with media attention and paparazzi presence. The actress is set to be released in October; however, she may be let out early due to overcrowding. The owners of Beach Bum miss seeing her at the salon and hope for her speedy return.

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bodog BEAT: Tanning Salon to Rally for Lindsay Lohan