SALON OPERATIONS TEST 1. Before knowing what has to be done within a tanning salon, the manager or owner first must determine what two things in order to formulate a clear idea of what is to be achieved?
a. Price and Product
b. the short - and long-term goals of the salon
c. hours and location
d. Location and product 2. What is the best way to train employees to handle specific jobs in a certain way?
a. Explain what is to be done
b. Explain what is to be done, how it is done and why
c. Let them learn on the job
d. Employees shouldn't have to do things a certain way 3. Many professionals who are outstanding at their jobs have a difficult time branching into a management position, even when it's in the same field.
b. False 4. In regards to hiring and training employees, what is the best idea for finding employees?
a. Find an employee that is hungry
b. Get them already trained from a competitor
c. Use temp services
d. Find someone who is going to earn their wages, not just collect them 5. What is the most common source of problems in an employee-employer relationship?
a. A lack of communication
b. Lack of benefits
c. Full-time employment
d. Employers expect too much 6. After hiring, break the employee in slowly. Pushing too hard may cause a person with excellent work potential to become frustrated and discouraged.
b. False 7. What type of policy can solve many problems before they develop into major issues with employees?
a. The boss knows best
b. An open communication
c. The customer is usually wrong
d. Give the staff limited information regarding salon operations 8. Although rewards should play a role in an overall program, it's crucial for the working enviroment itself to be motivating. What is one thing often overlooked in creating such an enviroment?
a. Good pay
b. The existence of a detailed job description
c. Excellent hours
d. Free tanning for staff 9. When designing an incentive program for your employees, you should limit yourself to cash or percentage rewards
b. False 10. All customers fit into one of what four catagories?
a. Talkers, listeners, thinkers or nonthinkers
b. Beggars, borrowers, naggers or complainers
c. Belongers, emulators, achievers or socially conscious
d. None of the above 11. What do many retail experts claim is the best way to build and deep a strong, loyal and productive customer base
a. Customer Service
d. Signage 12. What must there be each time a retailer introduces a new product?
a. Free Samples
b. A radio broadcast
c. A Sale
d. A promotional campaign 13. What technique is used to stimulate consumer demand for a product where the consumer doesn't see the product at the store first (they may see it on television)?
a. Pulling technique
b. Pushing technique
c. Holding technique
d. teasing technique 14. The vast majority of regular tanning customers purchase their tanning time in what?
b. Mega salons
d. Individual visits 15. What has been the fastest-growing segment of the indoor tanning scene in the past five years?
c. Toe rings
d. Lotions 16. Why does activewear sell well in tanning salons?
a. Because people who tan usually are active, more health-conscious individuals
b. Great price points
c. Better presentations
d. Bigger selections 17. In short, a marketing plan is everything that goes into providing a tanning service to your customers.
b. False 18. According to almost any marketing text, what are the primary points to keep in mind in devising a marketing plan?
c. Place & promotion
d. All of the above 19. Specific means of promotion include which of the following:
d. All of the above 20. What is the single most important resource a salon can have?
a. A large selection of lotions
b. Its Staff
c. Top equipment
d. Location 21. There are five basic location factors that should be considered when selecting a business site. What is NOT one of them?
b. Pre-existing salon
c. Population density
d. Population income 22. When adding a new line of retail in your salon, what is necessary for its success?
a. Discounting the product
b. Offering a large selection
c. Announcing it
d. Offering a limited selection so as to not confuse the client 23. For retail offerings in a salon, what would be considered an "off-limits" item?
b. Virtually nothing
d. Cosmetics and nail products 24. What is one method of creating a market for a product by positioning it as different to any other product like it in its class?
a. Making it fit in with existing products
c. Placing it next to other products
d. Discounting 25. What is the final process in selling? This is where the salesperson asks if the consumer would like to purchase some of the product.
d. Closing 26. What is a particularly effective way to get people to try tanning lotions while in your salon?
d. Self service 27. What type of ad is measured in vertical rows called "Columns" and might include eyecatching typefaces, art, logos and other elements?
a. Classified ad
b. Basic listing
c. Space listing
d. Display ad 28. What is the first thing to consider in your newspaper advertising?
b. Will it reach the people in your target audience?
c. Number of Pages
d. Editorial content 29. When deciding when to do your newspaper advertising, what is a good day to catch shoppers getting ready for weekend spending (retail-day)?
d. Thursday 30. According to many experts, where is the best location to place an advertisement?
a. Front page if you can get it
b. Right-hand page, near the right margin, above the fold
c. In the sports section
d. Left-hand page at the bottom