SALON OPERATIONS TEST
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| 1. Before knowing what has to be done within a tanning salon, the manager or owner first must determine what two things in order to formulate a clear idea of what is to be achieved? |
| Price and Product |
| the short - and long-term goals of the salon |
| hours and location |
| Location and product |
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| 2. What is the best way to train employees to handle specific jobs in a certain way? |
| Explain what is to be done |
| Explain what is to be done, how it is done and why |
| Let them learn on the job |
| Employees shouldn't have to do things a certain way |
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| 3. Many professionals who are outstanding at their jobs have a difficult time branching into a management position, even when it's in the same field. |
| True |
| False |
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| 4. In regards to hiring and training employees, what is the best idea for finding employees? |
| Find an employee that is hungry |
| Get them already trained from a competitor |
| Use temp services |
| Find someone who is going to earn their wages, not just collect them |
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| 5. What is the most common source of problems in an employee-employer relationship? |
| A lack of communication |
| Lack of benefits |
| Full-time employment |
| Employers expect too much |
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| 6. After hiring, break the employee in slowly. Pushing too hard may cause a person with excellent work potential to become frustrated and discouraged. |
| True |
| False |
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| 7. What type of policy can solve many problems before they develop into major issues with employees? |
| The boss knows best |
| An open communication |
| The customer is usually wrong |
| Give the staff limited information regarding salon operations |
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| 8. Although rewards should play a role in an overall program, it's crucial for the working enviroment itself to be motivating. What is one thing often overlooked in creating such an enviroment? |
| Good pay |
| The existence of a detailed job description |
| Excellent hours |
| Free tanning for staff |
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| 9. When designing an incentive program for your employees, you should limit yourself to cash or percentage rewards |
| True |
| False |
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| 10. All customers fit into one of what four catagories? |
| Talkers, listeners, thinkers or nonthinkers |
| Beggars, borrowers, naggers or complainers |
| Belongers, emulators, achievers or socially conscious |
| None of the above |
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| 11. What do many retail experts claim is the best way to build and deep a strong, loyal and productive customer base |
| Customer Service |
| Price |
| Location |
| Signage |
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| 12. What must there be each time a retailer introduces a new product? |
| Free Samples |
| A radio broadcast |
| A Sale |
| A promotional campaign |
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| 13. What technique is used to stimulate consumer demand for a product where the consumer doesn't see the product at the store first (they may see it on television)? |
| Pulling technique |
| Pushing technique |
| Holding technique |
| teasing technique |
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| 14. The vast majority of regular tanning customers purchase their tanning time in what? |
| Malls |
| Mega salons |
| Packages |
| Individual visits |
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| 15. What has been the fastest-growing segment of the indoor tanning scene in the past five years? |
| Swimwear |
| Eyewear |
| Toe rings |
| Lotions |
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| 16. Why does activewear sell well in tanning salons? |
| Because people who tan usually are active, more health-conscious individuals |
| Great price points |
| Better presentations |
| Bigger selections |
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| 17. In short, a marketing plan is everything that goes into providing a tanning service to your customers. |
| True |
| False |
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| 18. According to almost any marketing text, what are the primary points to keep in mind in devising a marketing plan? |
| Product |
| Price |
| Place & promotion |
| All of the above |
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| 19. Specific means of promotion include which of the following: |
| Advertising |
| Packaging |
|
Branding |
| All of the above |
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| 20. What is the single most important resource a salon can have? |
| A large selection of lotions |
| Its Staff |
| Top equipment |
| Location |
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| 21. There are five basic location factors that should be considered when selecting a business site. What is NOT one of them? |
| Competition |
| Pre-existing salon |
| Population density |
| Population income |
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| 22. When adding a new line of retail in your salon, what is necessary for its success? |
| Discounting the product |
| Offering a large selection |
| Announcing it |
| Offering a limited selection so as to not confuse the client |
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| 23. For retail offerings in a salon, what would be considered an "off-limits" item? |
| Activewear |
| Virtually nothing |
| Swimwear |
| Cosmetics and nail products |
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| 24. What is one method of creating a market for a product by positioning it as different to any other product like it in its class? |
| Making it fit in with existing products |
| Differentiating |
| Placing it next to other products |
| Discounting |
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| 25. What is the final process in selling? This is where the salesperson asks if the consumer would like to purchase some of the product. |
| Greeting |
| Qualifying |
| Suggesting |
| Closing |
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| 26. What is a particularly effective way to get people to try tanning lotions while in your salon? |
| Sampling |
| Qualifying |
| Pricing |
| Self service |
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| 27. What type of ad is measured in vertical rows called "Columns" and might include eyecatching typefaces, art, logos and other elements? |
| Classified ad |
| Basic listing |
| Space listing |
| Display ad |
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| 28. What is the first thing to consider in your newspaper advertising? |
| Price |
| Will it reach the people in your target audience? |
| Number of Pages |
| Editorial content |
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| 29. When deciding when to do your newspaper advertising, what is a good day to catch shoppers getting ready for weekend spending (retail-day)? |
| Monday |
| Tuesday |
| Wednesday |
| Thursday |
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| 30. According to many experts, where is the best location to place an advertisement? |
| Front page if you can get it |
| Right-hand page, near the right margin, above the fold |
| In the sports section |
| Left-hand page at the bottom |
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