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Basic Tanning Certification
Indoor Salon Certification
Regulatory Information
Business Resources
 

LOTIONS & SKIN CARE TEST
 
I, , certify and affirm that the personal information I provided is correct and true, and that I will not allow anyone else to test for me. Knowingly and willfully making any false representations or statements is a violation, subject to penalties.
 
BUILDING CUSTOMER LOYALTY

1. Even if customers are completely satisfied with service and products, research shows that as many as 40 percent of them may purchase services and products from other facilities.
True
False
 
2. Customer satisfaction ____________________.
always leads to customer loyalty
doesn't always lead to customer loyalty
creates little loyalty
 
3. The following are all ways of building customer rapport; establishing a common ground, listening and showing concern, use humor and keeping a positive attitude.
True
False
 
4. It is important to establish a common ground with each customer _________.
quickly
within the first 3 visits
within the first year
 
5. Salon owners are educating customers that diversion occurs when professional salon products show up in non-tanning environments. These "tan-free" environments can be a ________________.
drug store
grocery store
flea market
all of the above
 
 
VISUAL DISPLAYS

6. Because consumers make purchases based on methods that dominate their behavior, it is vital to design visual displays that appeal to which of the following methods:
Visual, Auditory and Kinesthetically
Visual and Auditory, these are the most important
Kinesthetically and Auditory
 
7. Consumers absorb information in three ways; visually, auditory and kinesthetically. Auditory consumers are intrigued by_______.
What they see
What they hear
What they feel
 
8. 78 percent of what people buy is based on what they see.
True
False
 
9. There are two types of displays that, if done correctly, will grab, hold and lead the customer's eye. They are________________.
Mass-merchandising and Feature displays
Feature displays and point of purchase
Packaging and mass-merchandising
 
10. Color is one of the most effective tools used in displays. Research has shown that on a worldwide basis _______is the most popular color.
blue
yellow
red
 
11. The best location for visual merchandising displays is ______.
within the first 10 feet of the salon
the first 10 percent of the salon if space is limited
within the first 10 feet of the salon, or the first 10 percent of the salon if space is limited.
 
12. One of the latest and most effective merchandising supplements in indoor tanning salons are visual educational tools. Their purpose is twofold:
to educate clients and to pitch sales
to educate and entertain
to improve visual wall space and pitch sales
 
 
UNDERSTANDING LABEL CLAIMS

13. Name two types of label claims.
drug and personal
personal and cosmetic
drug and cosmetic
 
14. A company can make a drug claim only after the FDA approves the claim.
True
False
 
15. The FDA has the authority to force a company to remove its product from store shelves if:
any drug claim is made about the product without prior agency approval
when consumer safety is at risk
either, a drug claim is made without prior agency approval or when consumer safety is at risk
 
16. Cosmetic claims are reviewed by the __________.
FDA
National Advertising Division of the Better Business Bureaus
Cosmetic Industries Standards and Controls
 
17. Since claim types may overlap, the U.S. Food and Drug Administration monitors product claims to determine whether any given claim is a drug claim or a cosmetic claim.
True
False
 
 
MOISTURIZATION: AN ESSENTIAL TO TANNING

18. NMFs (natural moisturizing factors) are stripped away by the use of _____________.
hot bathing water
strong detergents
hot bathing water and strong detergents
 
19. A good moisturizer for your tanning clients will contain a low level of AHAs,
(less than 1 percent) in order to generate good moisturization in the skin.
(at least 1 percent) in order to generate good moisturization in the skin.
(more than 2 percent ) of AHAs to generate good moisturization in the skin.
 
20. A moisturizer with a high level (greater than 1 percent of AHAs) will decrease the melanogenesis process, causing your client to lose their tan.
True
False
 
21. Moisturizing skin helps replenish and retain the normal moisture content of the stratum corneum keeping the skin_____________.
soft and supple
tight
moist
 
 
INVENTORY & PRICING

22. The amount of inventory a salon should carry will depend on a number of factors, including:
size of the salon, how many pieces of tanning or spa-related equipment it offers, the type of client
size of the salon, how many pieces of tanning or spa-related equipment it offers
type of clientele it caters to
 
23. Knowing your customers and anticipating how much business will come through your door in a particular month will help you determine how much inventory to stock. A helpful strategy is to:
look at the previous year's receipts to see what sold, how much of it sold, and if its sales increas
conduct a survey
go back and look at the previous year's receipts to see what sold and how much of it sold
 
24. In order to encourage sales by catering to a wide range of clientele, it is best to offer which of the following price levels:
Three levels of prices on lotions, an entry-level, mid-range and high-end price
Two levels of pricing on lotions entry-level and high-end
Offer just one level, offering more than one level of pricing will confuse the customer
 
25. Most lotion manufacturers and distributors offer a suggested retail price that will allow salon owners to make up to a _________.
50-percent profit on each bottle of lotion they sell
30-percent profit on each bottle of lotion they sell
100-percent profit on each bottle of lotion they sell
 
 
SUNLESS TANNERS

26. The key ingredient to sunless tanning products' evolution is _____________.
Dihydroxyacetone (DHA)
Zinc
Padimate
 
27. The first step to ensuring a great sunless tan is to ________.
exfoliate the skin
dry off completely
exfoliate the skin and dry off completely
 
28. The most important step to self-tanning is the second step, application.
True
False
 
29. The key to obtaining an even sunless tan is to apply ____________________.
one thick coat of self–tanner
a smooth, thin layer of self-tanner
one thick layer, followed by several thin layers of self-tanner
 
 
SPFS

30. By offering a complete array of moisturizers and SPFs, your clients will turn to your salon as their complete skincare source.
True
False
 
31. Ultraviolet radiation is divided into three different bands, UVA, UVB and UVC. Which of the following bands reach the earth in significant amounts:
UVB and UVC
UVB and UVA
Only UVA
 
32. Make sure to inform clients to apply sunscreen approximately ___ minutes before being exposed to the sun.
20 minutes
5 minutes
30 minutes
 
33. High SPF sunscreen formulas contain blends of more than one sunscreen because no single-chemical is capable of absorbing all UVB radiation.
True
False
 
34. Which SPF blocks out 95 percent of the suns ultraviolet rays:
SPF 10
SPF 2
SPF 15
None of the above
 
35. Most health professionals suggest an SPF of 15 or above.
True
False
 
 



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